t looks as if Justin Bieber will be facing some lofty competition. According to production obtained by TMZ, the upcoming roast of Justin Bieber will be headlined by rappers Snoop Dogg and Ludacris, homemaking expert Martha Stewart and former NBA center Shaquille O’Neal, among a host of others. (This might not be enough for Bieber, who took to Twitter to repeatedly ask Seth Rogen to attend and pay him his comeuppance.) The roast will take place Monday, March 30 on Comedy Central.
It’s telling that Snoop and Luda will be participating, as Bieber’s recent music has made inroads into the world of hip-hop. Having already collaborated with up-and-coming stars like Chance The Rapper, the Canadian heartthrob-turned-petty criminal has recently been in the studio with artists like Tyga and Chris Brown. In fact, the DJ Mustard beat that eventually became Big Sean’s E-40-featuring hit “IDFWU” was originally intended to become a Justin Bieber song. Sean appeared alongside Diplo on “Memphis,” a cut from Bieber’s 2013 compilation Journals. That record also included guest turns from Chance, Lil Wayne, Future and R. Kelly.
Watch the latest promotional video for the roast below, and tune in at the end of this month to catch all the action. The night will reunite Bieber with Ludacris, who appeared on the canuck’s early hit “Baby.”